Raising Your Prices in Alignment with Your Human Design

At some point, every established business owner reaches a pivotal moment.

You feel the urge to raise your prices.

You know it’s time. The value you deliver has grown. Your expertise runs deeper. You’re holding more. But the idea of stating a higher price out loud still feels charged, even after all the success you’ve already created.

This is the moment to come back to your own alignment.

Not with your industry or comparison with competitors, but your Body, Strategy, Voice, and Human Design.

When you understand how your Design influences your relationship with value and visibility, you make pricing decisions with clarity and communicate with confidence. You operate as the leader of your business. Not just the service provider inside it.

Pricing is a leadership decision

If you’ve been asking yourself how much you should charge, then you’re asking the wrong question.
Pricing isn’t about doing what others are doing, and it’s not about picking a number that sounds impressive or safe.

It’s a leadership decision.

It asks you to take full responsibility for the experience you’re delivering, the results you’re facilitating, and the energy it costs you to hold that container. It also asks you to do your own inner work around worth, receiving and money.

No one number works for everyone, but there is a number that’s right for you, right now, and your Human Design can help you find it.

How Human Design supports pricing alignment

Here are just a few areas of your chart that influence how you relate to pricing, value, and money:

• The Heart Centre (Will Centre):
  This centre governs willpower and value. If it’s undefined, you may struggle with consistency or over-giving. If it’s defined, you may have strong conviction but need to watch for overcommitment.

• The G Centre:
  This holds your identity, direction, and self-love. If your pricing feels off, this is often where the disconnect starts.

• Your Profile:
  This shapes how you interact with the world. For example, a Line 3 will naturally want to experiment. A Line 4 thrives on resonance and trust. Each line brings its own nuance to how you price and sell.

• Strategy & Authority:
  Every business decision, including pricing, is clearer when it’s made through your Strategy and Authority and not logic or pressure.

• Environment:
  When you’re in the right environment, your energy expands. Pricing conversations become easier. Confidence rises, and you’re more magnetic.

This is about understanding how your energy is designed to work and aligning your business model and pricing with that, so you're not leaking energy trying to operate like someone you're not.

Practical ways to build confidence in your pricing

This is one of the simplest and most effective tools I share with clients:

Say your price out loud. Daily.

Not once. Not rehearsed. Just naturally. Again and again, until it lands.

📣 “It’s £15,000 to work with me.”
📣 “This programme is €30,000.”
📣 “My private mentorship starts at $50,000.”

Say it while brushing your teeth. Say it in the car. Say it on a walk. Say it while making dinner.

The key is to say it clearly, without apology, and without attachment to how it’s received.
You’re not trying to sell it in that moment. You’re training your system to recognise it as safe.

If there’s a wobble in your voice or your body contracts, that’s not a sign to change your price.

That’s a signal that your nervous system needs support as you calibrate to it.

Financial freedom creates space for choice

When you feel safe with money, earning it, receiving it, and holding it, then you begin to make decisions that fully support your values and desires.

It becomes easier to choose where to live, how to work, who to partner with, and what kind of life you want to build.

That sense of spaciousness starts by valuing your work clearly and confidently.

Pricing is one of the ways you get to do that with presence, intention, and full ownership of the experience you’re creating.

Ready to explore your Human Design and pricing?

Here are a few ways to dive deeper:

Order your bespoke 40-page Human Design Visibility Guide. Personalised insights based on your chart that are designed to help you grow your visibility and align your strategy.

Book a 1:1 Human Design Reading. We’ll explore your Pricing, Business Model, Energy Leaks, and Opportunities in a Two-Hour Deep Dive.