Case Study: How To Attract Your Soul Clients
Introduction
Freedom is one of the most powerful words in business. It’s the in-body, living experience of knowing exactly who you are, serve, and your worth. When that clarity arrives, it changes how you feel, which positively impacts the clients that you attract, your prices, and the energy you bring to every piece of work you create.
This was the experience of Olga Poppius, a creative director, photographer and Kundalini Yoga teacher who has spent over two decades working with women, men, brands and fashion at the very highest level. She came to me at a pivotal moment in her business, when her talent was unquestionable, but her visibility did not yet match it. What we uncovered through Human Design was a pattern she was unaware of. Releasing it changed her business, pricing, clients and above all, her confidence.
The Leadership Context for a Creative Entrepreneur
Olga built her entire business on word-of-mouth, spanning twenty years of extraordinary creative output. This had brought her clients through referrals and her reputation, which spoke volumes about the quality she delivered. She knew exactly how to draw out the essence of a person or a brand through a camera lens. The challenge she arrived with was a different kind of visibility that asked her to step in front of the camera rather than stand behind it.
Olga had begun leading retreats for creative rebels around the world and teaching Kundalini Yoga on camera. That new chapter required her to be seen in a way that felt unfamiliar. She described it so honestly, where she knew exactly how people should look in front of a camera. Yet when she put her own image, story, and presence forward, it was clouded. There was also a deeper layer underneath that where Olga had been sharing very little of what she actually did. Instead, she relied on word-of-mouth to do all the work. In our sessions together, she came to a realisation that reframed that.
Olga understood that she had been gatekeeping herself, which effectively had held her back from the people who needed her.
Her gatekeeping concealed her:
Twenty years of experience
Rare ability to see and capture the highest version of a person
Track record with some of the most respected names in fashion and portraiture
Human Design gave her the language and the clarity to see why, and to choose differently.
Human Design as a Tool for Clarity and Confidence
When working with Olga's Human Design chart, what came into focus was her most special gift. Olga was designed to see the highest version of people and reflect it back to them with extraordinary precision. That’s a rare and very particular talent, and the moment she understood it was part of her energetic blueprint, she stopped feeling like she had to justify it. Instead, she started leading from what she was genuinely here to offer and stopped trying to reach everyone.
Olga's Human Design also showed that he was not supposed to please everyone, which freed her in a way she described as “priceless”. Her work is for a specific calibre of client who feels alignment with her energy before a single conversation takes place. For a woman who leads with intuition, she realised that choosing who she works with is always an energetic decision rather than a business one.
We worked with the gates in Olga's Human Design chart, which illuminated her creative gifts as part of a larger purpose. Understanding that her talent carried a specific energetic signature, which the universe is actively wanting to express through her, gave Olga the confidence to hold her pricing without apology. She stopped discounting and started adding value, and in turn, the energy of her business responded accordingly.
The Transformation in Leadership and Energy
The change Olga described is an “up-level”, which carries real weight from someone who has operated at the top of the creative industries for two decades. Her internal clarity came from her listening to her intuition far more strongly and trusting the signals her body and energy were giving her. She could now make decisions from a quieter, more consolidated place within herself rather than from the noise of external expectation or the habit of making herself available to everyone.
Olga stopped working with clients who weren't aligned and started working only with the people she felt a genuine energetic match with. Her “soul clients” now come to her, telling her that it's a privilege to be in her world. They don't negotiate her prices, but instead arrive already knowing they've found something special. That shift in client quality came directly from Olga's own energetic clarity. By becoming clear within herself first, the right people could match into that clear energy.
Her pricing became a statement rather than a question, and her positioning an expression of who she is and not a case she had to make. The confidence Olga feels now, along with the courage and clarity she talks about, comes from a genuine understanding of her own design and what she's here to create.
In Her Words
"It gave me so much freedom to be myself. When I understood that what I offer is very quintessential, and that I'm not supposed to be pleasing everybody, that really gave me so much freedom. And that freedom gave me courage and clarity, which is an absolutely amazing, priceless gift."
"I don't do discounts. I only add value. And then I've been attracting clients who are sending me messages that I'm so privileged to work with you. It's such a gift."
"Through the calls with Abi, I understood that I'm gatekeeping myself from other people. I'm gatekeeping my talents and my amazing experience for 20 years. Abi made me see that because the way Abi sees the visibility aspect, it's priceless, and it gives so much clarity."
The Power of Human Design for Creative Leaders
Olga's story speaks to something I witness consistently with creative entrepreneurs and founders who come into this work. Their talent is always present, but what’s often missing is their visibility, authority and willingness to be fully seen in alignment with who you actually are. Creative leaders carry an extraordinary depth of knowledge and a refined ability to see what others miss. What Human Design does is give that depth a framework, language and permission structure to operate from fully.
As a creative leader who understands your energetic blueprint, you will move away from marketing yourself like everyone else and diluting your positioning to appeal as broadly as possible. Instead, you’ll speak directly to the people who are designed to find you to be extraordinary. That specificity magnetises the right audience, who pay full price, provide referrals, and tell you that it's a privilege to be in your world.
The visibility work Olga and I did together was about her stepping into her authority so completely that the camera and her offer became natural extensions of who she already is. That's the only kind of visibility worth building because it's the kind that feels like freedom.
My Connection to This Work
Working with creative founders and entrepreneurs carries a particular resonance for me because I understand the specific tension of being someone whose gift lies in making others shine. There's a pattern that creative professionals are vulnerable to, where their work becomes their whole identity, and the person behind it stays invisible by default. Like Olga, decades of expertise can accumulate, whilst the person holding all of that knowledge keeps it largely to themselves. Instead, trusting word of mouth to do the work that their own visibility could be doing.
What Human Design does for that pattern is give it a name, design-level explanation, and pathway through it. When you can see in your own chart why you've been operating the way you have, and what you're designed to do instead, the move from self-concealment to full self-expression stops feeling like risk and starts feeling like alignment. Aligned leadership for a creative entrepreneur is the most powerful business strategy available because it's the only one that draws on who you actually are.
If any part of Olga's story sounds familiar, this work is for you. If you've been relying on word of mouth and holding back your visibility until you feel ready, your design already has everything you need. The next step is simply the clarity and the courage to lead from it
Ready to Lead From Your True Energetic Blueprint?
The Expansion Circle is for conscious women in business who are ready to grow their visibility, authority and wealth in alignment with their Human Design. Up to eight women per circle. Applications are reviewed personally by Abigail. Apply now atwww.abigailrebecca.com/expansion-circle"
